UCSI University
BA (Hons) Marketing - Kuala Lumpur Campus
BachelorPhysical3 YearsJanuary · JulyGeneral
Fee Structure (MYR)
Year 1 TuitionRM 26,840
Year 2 TuitionRM 23,360
Year 3 TuitionRM 23,600
Additional FeesRM 9,400
Grand TotalRM 83,200
Initial Deposit
To confirm enrolment
RM 36,240
Cost Calculator
Estimate your total cost including living expenses over 36 months.
RM 1,500/mo
Tuition (3 yr)RM 73,800
One-time feesRM 9,400
Living (36 mo × RM 1,500)RM 54,000
Estimated TotalRM 137,200
To begin, you only pay the initial deposit of RM 36,240. Living costs are estimates and vary by city and lifestyle.
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About the University
UCSI University
MalaysiaPrivate University
Explore academic programs at UCSI University
Programme Details
- Qualification
- Bachelor
- Study Mode
- Physical
- Duration
- 3 Years
- Subject Area
- General
- Intake Months
- JanuaryJuly
Course Overview
The BA (Hons) Marketing at UCSI University's Kuala Lumpur Campus equips students with analytical, strategic, and creative skills essential for the dynamic marketing landscape. Graduates are prepared for roles such as marketing manager, corporate branding consultant, and business development manager.
Program Structure
- Year 1: Fundamentals of marketing, management, business accounting, microeconomics, organisational behaviour, business information systems, business communication, macroeconomics, introduction to digital marketing, statistics and its applications, and Co-Operative Placement 1. Elective options include sustainability in business or introduction to branding.
- Year 2: Consumer behaviour, marketing analytics, marketing processes, managing people, entrepreneurship, financial management, business research methods, internet and SEO marketing, sales management, operations management, management ethics, and Co-Operative Placement 2.
- Year 3: Social media marketing, strategic marketing, integrated marketing communications, marketing research projects A and B, services marketing, retail brand management, international sustainable marketing, current issues in marketing, strategic management, and Co-Operative Placement 3.
Entry Requirements
- UCSI Foundation Year: Pass with a minimum CGPA of 2.0.
- STPM: Minimum 2 principals (C) (CGPA 2.0) in 2 subjects and pass in Mathematics and English at SPM Level.
- A-Level: Minimum 2 principals (D).
- UEC: Minimum 5 credits (B6) and pass (C8) in Mathematics and English.
- National Matriculation: Minimum CGPA of 2.0.
- International Baccalaureate (IB): Minimum score of 26 points in 6 subjects.
- Canadian Pre-U: Minimum average of 60% in 6 subjects.
- AUSMAT/HSC/SACE/TEE/WACE: Minimum average of 60% in 5 subjects.
- Diploma (business-related): Minimum CGPA of 2.0.
- Other equivalent qualifications: To be reviewed by the faculty on a case-to-case basis.
Career Opportunities
Marketing Manager
Corporate Branding Consultant
Business Development Manager
Sales Manager
Retail Manager
Advertising and Promotion Manager
Highlights
Duration: 3 years
Location: Kuala Lumpur Campus
Intakes: January, May, September
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